Campaigns
Strategy, messaging, creative direction, digital rollout, social content, and launch support.
Digital Marketer & Creative Producer
Good ideas are not enough. Execution matters.
Ideas are easy. Making them work is the job.
Brands, organizations, and agencies bring me in when the idea is there but the path isn’t. I help shape the strategy, produce the pieces, and get the work into the world. The work is different every time. The goal is always the same: make it clear, useful, and ready to move people.
About
A little context helps.
I’m Jonathan Joyner — digital marketer, creative producer, and the person who shows up with a plan, a backup plan, and Skittles.
My work has moved through banks, dog festivals, tennis tournaments, public health outreach, campus media, celebrity campaigns, ecommerce, entertainment, and community events. The industries keep changing. The assignment usually doesn’t: take the idea, understand what it actually needs, and make it work.
That instinct runs deeper than the portfolio. I restore vintage tech and vintage toys because I’m drawn to figuring out how something was built, why it stopped working, and what it takes to bring it back.
Same brain. Different tools.
I co-founded the UNT Association for Code and Design because I noticed designers and developers weren’t always speaking the same language — and thought someone should build the bridge. I’ve competed in hackathons, volunteered across public health and literacy campaigns, and kept finding my way into projects where creativity had to meet real people, real constraints, and real outcomes.
That’s what I do. If it sounds useful, let’s work together.
What I Do
Creative strategy and production for ideas that need to move.
I work across digital marketing, content production, social media campaigns, brand activations, video, events, ecommerce, and community-focused campaigns. The format changes. The job stays the same: make the work clear, useful, and ready for the people it needs to reach.
Content
Video, social, copy, design systems, email, bilingual content, and platform-specific storytelling.
Experiences
Events, brand activations, pop-ups, community campaigns, fan moments, and on-site production.
Featured Work
A selection of work I’m proud of.
Events, campaigns, video, social, ecommerce, entertainment, public health, finance. Different industries, same approach: figure out what the work needs and make it land.
Video Production / Branding / Social Media
Charleston Open
Produced decade-spanning tribute videos for the oldest professional women’s tennis tournament in America.
Branding / Event Production / Social Media
Puptopia Festival
Built a one-park pilot into a six-city dog festival brand that national press called “Disneyland for Dogs.”
Graphic Design / Branding / Nonprofit Marketing
Meals on Wheels Central Texas 50th Anniversary
Gave a half-century milestone an identity worth celebrating.
Branding / Packaging / Ecommerce
Fontus Dry Mouth
Brought a manuka honey lozenge to market with branding, packaging, and ecommerce built from scratch.
Event Production / Video Production / Social Media
Austin 40 Under 40
Gave an Austin awards gala the polish its honorees deserved — video spotlights, presentation materials, and event visuals.
Event Production / Social Media / Graphic Design
Austin Sunshine Run
Supported a charity race series benefiting children in Central Texas — 5K, 10K, and Kids K.
Logo Design / Branding / Event Identity
XPR Augusta
Designed a premium event identity for C4 Live’s Masters Week entertainment experience in Augusta.
Nonprofit Marketing / Video Production / Event Production
Light the Night
Produced fundraising content and event support for the Leukemia & Lymphoma Society across multiple U.S. cities.
Event Production / Graphic Design / Customer Experience
H-E-B / Favor Curbside
Turned Texas sports activations into curbside pickup trials — 3,600 redemptions in three weeks.
Video Production / Event Production / Graphic Design
Engage & Excel Conference
Made a dense policy summit look and feel like it belonged on a main stage.
Social Media / Graphic Design / Influencer Marketing
TruFusion Austin
Filled every class spot before opening day with a pre-launch influencer and social campaign.
Graphic Design / Social Media / FinTech
First National Bank Texas
Ran omnichannel campaigns across 300+ branches — then helped launch a mobile app and a new state market.
Video Production / Bilingual Content / Graphic Design
First Community Mortgage
Made home loan options clear in English and Spanish, for three states, with the same on-screen talent.
Marketing / Social Media / Graphic Design
Kessler Shaving Co.
Helped launch a heritage grooming brand with photography, packaging, web, influencers, and local press.
Content Creation / Social Media / Community Engagement
University of North Texas Social Media
Built the content machine for a 22,000-person campus and became the online voice for the UNT Union.
Guerrilla Marketing / Copywriting / Community Engagement
UNT Union Unconventional Marketing
Won first place at the ACUI national competition with a guerrilla campaign students actually talked about.
Livestream / Script Writing / Social Media
Too Early For This
Wrote, designed, and produced a live morning show for a university campus audience.
Email Development / HTML/CSS / UX
Pier 1 Email System
Built a backwards-compatible email system for Pier 1’s in-store pickup experience.
Event Production / Social Media / Community Engagement
HIV Prevention Campaigns
Made public health outreach feel native to nightlife and community spaces.
Celebrity Marketing / Social Media / Content Strategy
Vanessa Williams
Kept one voice consistent across TV, Broadway, a skincare launch, and a memoir — simultaneously.
Ecommerce / Customer Experience / Graphic Design
Whatastore UX Revamp
Standardized the Whataburger online store experience for customers, support calls, and product updates.
Event Production / Content Creation / Social Media
Vampire Diaries Hot Topic Tour
Managed 500 screaming fans, one small store, and a logistics problem nobody planned for.
Content Creation / Social Media / Community Engagement
The CW Television Network
Kept fandom moving between episodes with weekly content across three series, nine articles a week.
Collaboration / Adaptability / Storytelling
Searching for Sonny
The scene was cut. The experience wasn’t.
Guerrilla Marketing / Video Production / Community Engagement
HoodieBuddie Guerrilla Campaign
Hit 120% over sales targets with flash mobs, giveaways, and zero traditional media budget.
Experience
Where strategy meets execution.
Over a decade of creative work — brand campaigns, live events, nonprofit outreach, entertainment, finance, and community organizing. The industries changed. The work ethic didn't.
Directed social and content strategy for brands with 500K–30M+ followers — including Charleston Open, EXP Augusta at Masters Weekend, Meals on Wheels' 50th Anniversary, Austin FC, H-E-B, and Puptopia Festival across six cities. Built the campaigns, the content systems, and the creator programs from the ground up. 500K+ organic impressions and 34% revenue lift.
Ran omnichannel campaigns across 300+ branches in four states — English and Spanish, in-branch and digital. Bilingual content lifted engagement 47% and brand awareness ~20%, all while staying inside federal compliance guardrails.
Managed content and audience strategy across UNT's official channels — serving current students, alumni, and prospective students through SEO, storytelling, campaign planning, and analytics. Grew the digital audience 200%, increased engagement 50%, and drove 5X website traffic through keyword-optimized content tied to 70+ campus events per semester. Created and produced The Green Screen, an award-winning YouTube series that generated 500K+ organic views by making educational content feel worth sharing — scripted, designed, and optimized from the ground up.
Produced digital and social content for national brands including Whataburger, Gold's Gym, and Pier 1 — plus entertainment clients like The CW Network and Vanessa Williams. Adapted integrated campaign creative across web, social, and mobile while increasing client visibility 20–25%.
Redesigned communications for a youth health program serving the LGBTQ+ community. Attendance up 300%. Clinic engagement up 22%. The turnaround was recognized as a best-practice model by the UCSF Center for AIDS Prevention Studies.
Contact
Got an idea that needs to go somewhere?
Launching something new, refreshing something existing, or stuck somewhere in the middle? Let’s figure out what the work needs.