JONATHAN JOYNER
JONATHAN JOYNER
You've got a great idea. I help you bring it to life—with the creative strategy, content execution, and production expertise to turn vision into traction. Whether you're launching a brand or refreshing your business, I make it unforgettable.
5/19 to 5/24
Galvanized a traveling dog-focused pop-up festival’s social channels to 16K+ followers, doubling live attendance across six cities year over year.
Engineered video, email, and social campaigns for 100+ activations, driving sponsor engagement and ticket growth.
Orchestrated the 50th Anniversary community campaign, boosting awareness 35% through signage, brochures, and impact videos.
Skills: Event branding, data-driven strategy, celebrity campaign management
2/18 to 9/19
Architected bilingual campaigns across 300+ branches in four states, elevating digital engagement 47%.
Directed multi-channel content production —including video shoots and in-store promotions—for major retail rollouts.
Devised analytics dashboards that optimized media spend and informed subsequent market launches.
Skills: Video production, bilingual content, omnichannel marketing
5/17 to 12/17
Secured 100% client retention by spearheading integrated campaigns and transparent stakeholder communications.
Crafted compelling pitch decks and led acquisition meetings that expanded service scopes.
Coordinated cross-functional teams to execute seamless multi-channel launches.
Skills: Client relations, strategic presentations, campaign execution
5/15 to 2/18
Ignited social engagement 1,500% for channels with 22K+ daily users through targeted content and giveaways.
Produced award-winning video and digital content amassing 500K+ organic views.
Collaborated with 100+ departments to deliver communications for 70+ events per semester.
Skills: Video content creation, social media strategy, SEO optimization
3/14 to 5/15
Engineered network infrastructure and security protocols across 10+ sites to ensure uptime and HIPAA compliance.
Launched an e-commerce platform and SEO initiatives that increased new-client acquisition.
Trained medical and administrative staff on IT best practices, improving first-fix resolution rates.
Skills: eCommerce development, SEO strategy, digital marketing
4/13 to 3/14
Revitalized volunteer engagement 290% and clinic walk-ins 22% through strategic program and communications redesign.
Orchestrated 50+ community events recognized nationally for public health impact.
Crafted inclusive, multilingual outreach materials that expanded demographic reach.
Skills: Social media campaigns, data analysis, community outreach
10/11 to 4/13
Optimized SEO and social strategies, boosting online visibility 25% and site traffic 20%.
Developed full-funnel digital content that elevated conversion rates 15%.
Maintained brand consistency across platforms to strengthen audience trust and recognition.
Skills: SEO optimization, social media management, celebrity branding
4/11 to 5/15
Conceived and deployed print-to-digital campaigns, adapting traditional assets for modern audiences.
Piloted persona-driven blog and guerrilla activations that predated the micro-influencer era.
Engineered responsive email templates with 100% cross-client compatibility.
Skills: Cross-platform development, email marketing, ad design, celebrity campaign support
I'm always open to connecting with like-minded professionals—let’s collaborate or share ideas.
Served aces to celebrate 50 years of women’s tennis in South Carolina.
Built a six-city dog-focused traveling pop-up festival.
Marked a major milestone with a bold anniversary identity.
Branded manuka honey lozenges to maximize saliva response and alleviate chronic dry mouth.
Glammed-up slide decks and social spotlights videos for an awards gala and fundraiser.
Supported virtual and in-person 5k, 10k and Kids K races benefiting children in Central Texas.
Illuminated hope and fundraising through multiple events across the US for the Leukemia & Lymphoma Society.
Converted in-store loyalists to curbside heroes with over 100 pop-up activations at sporting events across Texas.
Elevated a policy summit with a compelling ad campaign and enhanced visuals.
Pumped up new memberships sign-ups with high-energy visuals and influencer marketing.
Collaborated on omni-channel campaigns across 300+ branches; supported mobile app launch and Arkansas expansion.
Taught customers about various home loan options offered and supported loan officers across 3 states with social and video content.
Launched a heritage grooming ecommerce brands with product photography and launch party event in Dallas, TX.
Built the campus content machine managing social media and acting as the online voice for the UNT Union.
Won first place and earned goodwill from students with guerilla marketing.
Wrote and designed graphics for a live on-campus morning show and handled social media.
Coded a backwards compatible on receipt email system for a seamless in-store customer pick-up experience.
Mixed nightlife, on-site testing, and community health for at-risk populations in the Dallas area.
Kept a legend’s voice consistent across four brands.
Maintained online store and took customer service calls.
Amplified fan frenzy with live social magic.
Kept fandom buzzing between episodes.
Adapted to every curveball on an indie set.
Sparked campus buzz for a new product with Betty White.
Details: Produced decade-themed video packages (’70s, ’80s, ’90s, ’00s, ’10s, '20s) and asynchronous video messages featuring and starring Venus and Serena Williams, Martina Navratilova, Billie Jean King, Rosie Casals, Tracy Austin, Arantxa Sanchez, Mary Pierce, Jelena Jankovic, Sabine Lisicki, and more.
Challenge: Highlight the oldest professional all-women's tournament in America and its champions at the newly renovated Credit One Stadium located in Charleston, South Carolina.
Solution: Scripted and shot high-impact slow-motion and archival footage, then batch-rendered five After Effects templates for rapid post-production updates.
Details: Launched and scaled Puptopia Festival from a one-park pilot to a six-city tour (Austin, Dallas, Houston, San Antonio, San Diego, Long Beach), creating brand assets, social campaigns, vendor partnerships, and on-site activations (e.g., nine-foot fire-hydrant photo op, giant dog-bowl pool, influencer “pup”-nerships and local non-profits) and earning national press calling it “Disneyland for Dogs.”
Challenge: Build brand awareness from zero in three distinct launch markets (later expanded to six), each with its own regulations and pet-owner expectations. Solution: Developed a modular identity system, city-specific paid-social funnels, guerrilla 9-foot hydrant, and a local influencer-dog program to seed organic buzz.
Solution: A strong brand voice, strategic partnerships with influencers, local dog specifc meet-up groups, and local organizations.
Results: Grew festival attendance by double digits year to year, achieved 3.2 million Instagram reach and 18,000 content interactions under #PuptopiaFestival, and secured a 95% multi-year sponsor renewal rate.
Details: Crafted a “50 Years Strong” identity suite—primary logo, Pride-variant mark, billboards, street-pole banners, bus wraps, event décor, 50-year recap video, impact report, and celebratory social videos—to commemorate Meals on Wheels Central Texas’ 50th anniversary.
Challenge: Honor a half-century legacy without feeling dated; secure alignment across multiple stakeholder groups.
Solution: Showcasing the imact of non-profit in the Central Texas area over its 50-year history
Results: Board apppeal, a successful anniversary party, and increase in both volunteers and donations.
Details: Developed the complete brand identity package for Fontus Dry-Mouth Lozenges, logo, website, package design, brand expansion.
Challenge: Enter a crowded OTC oral-care space with zero awareness and limited shelf presence.
Solution: Eye-catching designs, influencer boxes, and enhanced the online shopping experience.
Results: Selling out at an industry convention and multiple endorsements including; Julie Andrews ("The Sound of Music," "Walt Disney's Mary Poppins," "The Priencess Diaries"), Kristin Chenoweth (Original Broadway Cast of "Wicked," "You're A Good Man Charlie Brown," ABC's "Pushing Daisies"), Kathie Lee Gifford (NBC's “TODAY” Show), Kerry Preston ("True Blood," "Elsbeth"), Michael Emmerson ("Lost," "Person of Interest," "Evil") Christopher Jackson (Original Broadway Cast of “Hamilton", CBS's "Bull", HBO's "And Just Like That...") Taylor Louderman (Tony-nominated Actress “Mean Girls”), Andrew Lippa (Award-Winning Broadway Composer "The Wild Party, The Addams Family and Big Fish"), and more
Details: Created program slides, signage, nominee posters, event production, and recap video for the YMBL Austin 40 Under 40 Awards.
Challenge: Elevate production value on a non-profit budget.
Solution: Smart design choices and bold After-Effects visuals, and sourcing event items locally
Results: Positive audience feedback and and Austin Business Journal coverage.
Details: Created race shirts, site maps, course signage, sponsorship decks, and social posts for the Austin Sunshine Run.
Challenge: Stand out among 60+ local charity races and boost registrations.
Solution: Ran paid-social lookalike ads targeting runners and used emotional appeal to highlight the run’s benefactor, Austin Sunshine Camps.
Results: Year-over-year registration increases.
Details:Redesigned marketing collateral—postcards, invitations, brochures, site maps, sponsorship forms—and crafted on-site signage for the Leukemia & Lymphoma Society’s Light the Night walks across multiple states.
Challenge: Modernize visuals while preserving the event’s familiar identity and ensuring legibility at night and from a distance.
Solution: Respectfully tell survivor stories while driving donations and touching aspects from the event planning site maps, signage, event setup and teardown.
Results: Satisfied attendee and volunteers.
Details: Organized and executed 100+ pop-up activations at local sporting events to demonstrate H-E-B Curbside pickup, designing vinyl banners, signage, and live demos.
Challenge: Convert habitual in-store shoppers to curbside users without cannibalizing basket sizes or brand loyalty.
Solution: Targeted soccer game of kicking a ball into a styalized goal net with increasing discounts for accuracy.
Results: 3,600 coupon redemptions in three weeks; 52% repeat curbside orders within 30 days.
Details: Produced multiple videos and promotional spots for Engage & Excel—the Texas child-wellness policy summit.
Challenge: Keep attendees energized through dense panels.
Solution: Editing speaker headshot photos for consistency, creating multiple promotional videos and drag and drop slides for cohesion and professionalism.
Results: A polished and professional appearance and audience satisfaction
Details: Devised a multi-channel pre-launch campaign—social ads, retargeting, and influencer—for TruFusion Austin.
Challenge: Overcome post-pandemic freeze on class trials and a feal of in-person workout classes.
Solution: Came up with a list of 100 diverse local fitness influencers to reach out for partnerships and designed, editied, and rolled out multiple targeted ads across different platforms.
Results: Ended the campaign early because the class spots were at capacity .
Details: Collaborated on in-branch posters, digital promotions, and omni-channel campaigns across 300+ branches; supported mobile app launch and Arkansas expansion.
Challenge: Regional audience from rural seniors to Gen Z.
Solution: Maintain consistent brand messaging across print, in-branch, and digital touchpoints in a multi-state, bilingual context.
Results: Accelerated app adoption by 20% post-launch and enabled smooth market entry into Arkansas.
Link: Google Play
Link: App Store
Details: Produced English and Spanish language videos covering everything from explaining different kinds of home loans to company highlights.
Challenge: Equal length and readability in both languages.
Solution: Kinetic-text lower thirds expanding for Spanish; VO recording with same on-screen actor.
Results: Double digit social media growth and audience engagement.
Details: Led photoshoots, package and web design, influencer barbershop pop-ups, and a product launch event for a heritage grooming brand.
Challenge: Compete with Harry’s & Dollar Shave on a startup budget.
Solution: Crafted “Modern Heritage” visual identity, engaged micro-influencers, and an online website with a charity partnership.
Results: Successful product launch party, local news coverage, and
Link: Advocate Magazine
Link: Hello Francois
Link: BarberEVO Magazine
Link: DFW Style Daily
Details: Wrote content and created graphics for the “Too Early for This”
Challenge: Executing a live morning show while not obstructing any of the reguarly schedules events or happenings in the student union.
Solution: Social media teaser, student-hosted formats, multiple segments, and YouTube and Instagram Live simulcast.
Results: A successful live show with musical performances, comedy newsdesk, and a gameshow segment.
Details: Wrote the tagline that would printed on our nontraditional marketing
Challenge: Engage students using nontraditional marketing
Solution: Custom printed bicycle seat covers
Results: Took home the grand prize from Association of College Unions International (ACUI) and earned good will from the campus student population.
Details: Wrote scripts, designed graphics, and wrote blogs for The UNT Union.
Challenge: Create content that engaged students (current, perspective, and past) while maintaining weekly production consistency.
Solution: Fast-cut punchlines, meme inserts, and SEO-rich descriptions.
Results: Boosted student engagement and became a key feature of UNT’s award-winning media presence.
Details: Engineered and tested Pier 1’s transactional email system.
Challenge: Ensuring compatibility from the latest smartphones and tablets all the way back to Windows 3.1
Solution: Built and tested fully responsive HTML/CSS templates across all platforms.
Results: Achieved full compatibility and improved the digital receipt experience company-wide.
Details: Produced 30+ HIV-prevention events (e.g., Down to Float, Love N Latex) with Impulse Group DFW and ARC.
Challenge: Make hSTI prevention as engaging and buzz-worthy as Dallas nightlife.
Solution: Used peer influencers and behavioral science frameworks to reshape outreach.
Results: Recognized by Center or AIDS Prevention Studies and contributed to official training manuals.
Details: Supported Vanessa Williams across TV, Broadway, skincare launch, and memoir release.
Challenge: Balance glamour, advocacy, and authenticity for multiple audiences.
Solution: Designed and managed cross-platform content calendars and campaign assets.
Results: Supported launch goals and bolstered her presence during key promotional cycles.
Details: Updated Whataburger’s online store with new items and provided customer support.
Challenge: Keeping the store current and assisting less tech-savvy customers.
Solution: Developed a standardized procedure checklist for customer support calls and a drag and drop template system of ensuring to avoid image scale and crop consistency across all product categories.
Results: Elevated customer satisfaction and reduced wait times.
Details: Directed fan and media engagement at Dallas stop of the Vampire Diaries Hot Topic Tour.
Challenge: 500+ screaming fans, one small store, zero meltdowns allowed.
Solution: Wristband time slots, live tweeting, behind-rope selfie points, and mall-wide speaker feed.
Results: +300% event-day social mentions, record store sales, and Dallas Observer rave.
Link: Vampire Diaries Brings Screaming Fans to Stonebriar Centre
Details: Official blogger for The Vampire Diaries, Gossip Girl, and Nikita—episode recaps, fashion round-ups, and fan theories.
Challenge: Publish night-of recaps without spoilers leaking.
Solution: Wrote nine articles a week using distinct audience voices and rich pop culture references.
Results: Grew blog readership and improved fan engagement for each series.
Details: Stepped in to play the role of “party guest in blue shirt” in the film Searching for Sonny staring Jason Dohring (Veronica Mars), Brian McElhaney and Nick Kocher (BriTANicK), Minka Kelly (Friday Night Lights), and Masi Oka (Heroes).
Challenge: Not enough age appropriate extras for a scene.
Solution: Appearing on camera to give a reaction shot in a dream sequence.
Results: A scene that was cut from the final cut and not included in the physical release.
Details: Ran guerrilla marketing events for HoodieBuddie, a sweatshirt brand with built-in headphones.
Challenge: Generate campus buzz without a traditional media budget.
Solution: Executed creative street-team activations, including flash mobs and strategic weekly giveaways.
Results: Surpassed sales targets by 120% and expanded brand visibility.